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Wrangler Jeans, 1960

History: Birth of the Blue Jeans in 1873

Wrangler Jeans, 1960
History: Birth of the Blue Jeans in 1873
On this day in 1873, Levi Strauss and tailor Jacob Davis received a patent for rivet-reinforced work pants—the birth of blue jeans. Originally made for laborers during the Gold Rush, these durable pants quickly gained popularity. Strauss brought Davis to San Francisco to oversee production, and by the 1920s, Levi’s denim overalls were the top-selling men’s workwear in the U.S. From practical beginnings to global fashion icon, blue jeans have come a long way.
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