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Herbert Leupin, Eptinger, 1951

History: Herbert Leupin born in 1919

Herbert Leupin, Eptinger, 1951
History: Herbert Leupin born in 1919
On this day in 1919, Swiss poster and advertising designer Herbert Leupin was born in Beinwil am See. Leupin studied in Basel (1932-1935) and Paris (1936-1937) before opening his own graphic design studio in 1939. He quickly emerged as one of the most important poster artists in Switzerland winning many awards in the annual “Best Swiss Posters” competition. Leupin is famous for his fresh, original, and humorous illustrative style. His poster creations for Coca-Cola, Swissair, Rolex, Eptinger, and Knie – to name a few of his clients – are famous around the world. Many of his posters have become highly collectible items. Leupin created several hundred posters in his lifetime and has received important awards in Switzerland, Germany, and the United States. Since 1970, he worked mainly as a painter. He passed away in 1999.

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