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Persil, 1931

History: Persil – A Small Revolution in the Laundry World

Persil, 1931

History: Persil – A Small Revolution in the Laundry World
Around 1900, housewives would not dare dream of laundry magic. Washing clothes was not only hard work. The process of soaking, cooking, rubbing the laundry on the wooden washboard, rinsing, sun-bleaching and drying could take days! Enter Fritz Henkel from Germany and his invention of the first “self-activated” laundry detergent. The manufacturer had developed a method to add a bleaching agent to its detergent base and thereby saving hard labor and time during the laundry chore. The chemical washing process essentially eliminated both the commonly loathed work of the washboard and the chore of sun-bleaching. A small revolution in the laundry world.

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