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Today in History: Emil Cardinaux born in 1877
140 years ago today, Swiss poster designer and landscape artist, Emil Cardinaux, was born in Bern. Besides Burkhard Mangold, Cardinaux was probably the first Swiss artist who dedicated himself whole-heartedly to the medium of the poster, recognizing the true value and qualities of the art form. He became famous with his 1908 Zermatt poster of the Matterhorn, arguably one of the most influential Swiss tourism posters of all times. Cardinaux produced more than 130 posters, including many commercial advertising images.
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